1) Informing yourself
What's the benefit to you and your school of having clearly defined coaching Ethics and Standards?
What might the dangers be to you if you didn't have clear definitions?
2) Informing others
Who needs to know that you have a Code of Ethics and Standards regarding Coaching at your School?
How are you going to communicate this fact?
This is the ICF Pledge of Ethics
"As an ICF Professional Coach, I acknowledge and agree to honor my ethical and legal obligations to my coaching clients and sponsors, colleagues, and to the public at large. I pledge to comply with the ICF Code of Ethics, and to practice these standards with those whom I coach."
"If I breach this Pledge of Ethics or any part of the ICF Code of Ethics, I agree that the ICF in its sole discretion may hold me accountable for so doing. I further agree that my accountability to the ICF for any breach may include sanctions, such as loss of my ICF membership and/or my ICF Credentials."